MY EXPERTISE
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I lead multi-channel advertising strategies that drive engagement and revenue across digital platforms. From paid media to influencer-led activations, I’ve successfully launched campaigns with creators reaching over 10 million views on TikTok and 1.8 million Instagram followers, directly boosting sales and brand visibility.
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With a strong network across Miami and New York, I specialize in building meaningful relationships with press, influencers, and brand collaborators. I’ve secured high-impact PR moments, exclusive events, and media coverage that reinforce brand credibility and cultural relevance.
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My experience spans strategic collaborations with global and emerging brands—from retail icons like Saks Fifth Avenue to high-end wellness clinics and hospitality venues. I conceptualize, direct, and execute campaigns that align with each brand’s voice while elevating their market presence through creative storytelling and premium visuals.
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I go beyond follower growth to focus on quality engagement and conversion. By overseeing content calendars, production, and platform optimization, I’ve consistently grown brand accounts by 8% month-over-month, while maintaining a strong and cohesive digital identity.
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Whether launching a new product or refining an established brand, I use competitor analysis, industry trends, and customer insights to uncover opportunities and develop data-informed strategies that convert.
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I manage marketing budgets of up to $120,000, ensuring every investment aligns with business objectives and delivers measurable ROI. From allocating ad spend to optimizing production costs, I bring clarity, structure, and scalability to brand growth.
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Using tools like Later, Hootsuite, Meta Business Suite, and Google Analytics, I track campaign performance and audience behavior in real time. These insights guide refinements and ensure every initiative improves over time—for smarter, faster, and stronger results.